Where To Invest in Blogging To Be A Professional Blogger in 2021?

Where To Invest in Blogging For Becoming A Professional Blogger in 2021? This is a question I want you to ask yourself first, so that you can understand the process of becoming a blogger in India.

Blogging is no more a fun or a hobby, it’s a pure business. If you are not ready to take it as full-time, then also Blogging is a sure shot way to create a passive income source besides your full-time job.

Just take my example, I am working as a software professional and doing blogging part-time from last many years. I spend all my free time to my different blogs and gradually it has created a very good income source for me. I make money mostly through affiliate marketing.

But it has not set up in just in few months or year. I spend more than 10+ years exploring & learning various things online, created more than 50+ websites & failed 100 times. Spend a lot of money to learn things, buy various products. And from that I can proudly say that, until you don’t invest in blogging you will not be able to make money from blogging.

Is Investment Always About Buying Staffs?

So, where exactly bloggers spend money or invest their money? Or what exactly is the definition of investment in blogging? It’s not always buying things to setup a blog and that is what I am going to explain in this tutorial.

By observing the success of many Top Indian Bloggers, these days people are asking many questions like:

All these questions are stating one clear thing that, people are looking for a guarantee or confirmation, whether blogging will work for them or not. Yes, just think first can you make a career in blogging, similar to Medical, Engineering in our country?

Well, here I would like to say it clearly that, Blogging is like any other business or Career option in India. If you do it properly by educating yourself well and applying different tactics, then it will definitely work for you.

But, again Blogging is not a get quick rich scheme which will work for everyone! You need the mentality to become a blogger over the period of time by doing proper investment, learning necessary skills and networking with people.

In this article, I will talk about the importance of investment in building a successful blog. And also mention the crucial investments one should do to become a successful blogger in India.

Why You Should Invest In Your Blogging Career in 2021?

Back in 2007-2008, when I started looking for “How to make money online”, my intention was to find out some extra income sources besides my full-time job. But gradually things have changed and in the last 2-3 years, it’s a completely different world.

Over the years, I have realized that there are multiple benefits of blogging. Let me share a few insights from my understanding.

1. Extra Income Source (Good To Have Feeling & Security)

I have seen people leaving their full-time day job and started working as a blogger. That means blogging has a bright career option if you know how to pursue it. You can take my example as I am making a decent income every month from blogging from my blogs using Affiliate marketing. Let me share a screenshot of my blogging income.

bluehost income report
Bluehost income report 2021

So, you may not need to quit your job, but you can easily spend some time (1-2- hours daily or in the weekends) and start investing in blogging for the future. If you give some solid efforts, then creating a passive income source wouldn’t be that difficult. Just check the below screenshot to understand how much one can actually make money from a blog.

adam enfroy income report
adam enfroy income report 2021

2. Utilize Your Free Time (Don’t Waste Time)

So, even if you are doing great in your job or any business, if you have any interest in the blogging field, then you must utilize your free time by starting a blog in 2021. When I mention about free time, we all know that how much free time we are getting every day and how exactly we are spending them.

I can see that many of my friends are spending hours watching TV, Netflix, YouTube, etc. I am not saying it’s bad, they are just doing this to pass-time. I think blogging is a great way to utilize your free time for a genuine purpose of creating alternate career options besides whatever you are doing right now.

ott platform usage
Source: Livemint.com

And trust me, it will take some huge effort initially when you create your blogs and setting up various things. As soon as you start getting success and understand the process you will find enough time again manage your blogs and spend quality time watching your favorite TV shows or Web series. 🙂 But, to set up your business you need a solid dedication in the beginning.

3. Job Market is Changing (Learn As Much As You Can)

With the change in technology, nowadays every 3-4 years, things are getting outdated. As a software professional, I know how difficult it is to adapt to every change happening in your job life in every 3-4 years. I believe the same things are happening in every sector. And it creates a huge problem with the future of our jobs or Job security.

On top of that, we are into a different world due to COVID-19 and we all have seen how much people lost in their lives. Many people lost their jobs and they are not getting anything back easily. That’s why I think it is good to look for online income options where Blogging is the best career options.

I am quite lucky as my better half Manidipa is doing that for full-time and that support is always encouraging for a better future of our blogging journey. And the feeling of doing something together is simply awesome.

4. Becoming Serious About Future Is Not Boring At All

We are heading towards a life where we will struggle to create a financial flow in our older ages. I know you might be thinking that I am talking like your DAD. But the reality is that I am a DAD of a 11-year-old kid and I can see what kind of future is waiting for me at least.

I know that I am not going to get a pension-like my parents are getting. That means I have to earn money till I die. And for that either I have to be employable till you die or I can create a passive income source. In that scenario, I found Blogging is something that I can do, I love to do which will also make sure to take care of my income and may open many doors in the Digital Marketing industry in the coming days.

I think it’s enough gyaan or lecture 🙂 But the bottom line is, Blogging has a very good future and it is like any other career option if you can see that from that point of view. If you think you will try blogging for a few months to explore, then Blogging is not for you my dear friend.

Let me re-iterate another saying of mine: We can spend 4 years to become an Engineer, 5 years to become a Doctor. But can’t wait 2-3 years to become a good blogger. That’s where actually more than 90% blogger fails in building a career in blogging. Think about it 100 times and prepare yourself properly before entering into blogging in 2021.

What Investments To Do in Blogging (It’s not always about Money!)

When the term investment comes into the picture, people always think about money. It’s very obvious. But here I am not only talking about money but some other important things that you have to do even before investing money for your blogging career in 2021. Let’s talk clearly.

1. Invest Enough Time to Read Other Blogs

Yes, this is the first thing you have to invest in blogging. If you think that you will simply follow someone and copy or imitate those strategies then you will never be able to create a successful blog.

If you have very little time and you are looking for easy copy-paste kind of a job, then I think you have to look for some data entry jobs or other similar part-time jobs. But if you have some time besides everyday regular work, then find some time to create a reading habit at least.

In my early days in blogging, I used to spend 90% of my free time reading other blogs. What exactly people are doing in blogging, how they are earning money, what kind of life-style or struggle they are going through as a blogger. E.g. Ryan Biddulph is one of the inspirational bloggers whom I have followed from the beginning and gradually learned to get into that blogging mindset.

So, find out time to start reading as much as you can. This way only you will be able to know whether you are getting any interest in blogging or not. The more interest you will get, your brain will start working in a better way and I am sure you will be able to get into blogging with full power.

2. Learn Necessary Blogging Skills

The more you read, you will come to know that a blogger is like a one-man army. He/she is capable of everything they need to create & manage a website. So, find out those skills like SEO, Web Designing, WordPress management, Content Writing, Social Media Promotion, etc. and start learning them slowly.

The best way to do that is by reading many case studies. Yes, plenty of bloggers have shared some real-time case studies from their experiments which are the best sources of information. E.g. if you want to learn SEO, then check these SEO case studies from many SEO experts. If you want to create & grow a Facebook group, then check out the Facebook Group Case Study I have shared on this blog.

Of course, you can invest your hard-earned money and buy some blogging courses to learn everything. But personally, I never spent money on such courses and always preferred to learn by reading other people’s success stories & experiments only. You can go as per your preferences.

3. Invest For Quality Products To Set Up A Professional Blog

Finally, we are into the section where you are going to create your blog or website. Here many people ask whether they can make money without investing in cheap web hosting India or a premium theme.

Frankly speaking, if you have created the blogging mindset by agreeing on the previous points, then you can actually create a blog without paying anything with the Google Blogger platform. But at least buy a domain name. I have shared the same thing in one of my videos, check that here.

But, if you ask my suggestion, then I will again say that wait till you are not able to feel or observe your future in blogging. But as soon as you are ready with your plan then you have to invest in the right tools to create a professional website.

We (I & Manidipa) did our first investment in blogging back in 2012. That time we moved our websites from Blogger to WordPress. But, last year when I decided to take BloggingGyaan.com seriously, I spend a lot of money behind that blog and I am not at all regretting that investment.

In fact due to that investment only, in the last 1 year, my blog has achieved many milestones. I got many appreciations from top bloggers, featured in many blogs, able to build a Facebook Community with 30K+ members, our affiliate earning has grown, etc. So, let me share where exactly I have invested and you can also follow the same if you have a solid blogging plan for 2021.

  • Web Hosting: Like everyone, I used to host my website on cheap hosting plans. But I realized that I am actually doing no good as there was less security, less SPEED, and no good support. Then I decided to go for a premium web hosting company to make a fast loading website. Right now I am using couple of hosting plans to host my multiple websites. If you ask me to share few of my favorite hosting companies then they are: Hostinger (90% OFF), Bluehost.com (66% OFF), Cloudways (Starts $10/mo Only). Choose any one of them as per your need and budget.

This website is hosted on Bluehost Choice Plus Plan. For all our readers, we can offer a special discounted price of $2.95/mo when you buy Bluehost for 36 month. So, use this link to activate special Bluehost pricing now.

  • Premium WordPress Theme: I spent years experimenting with different themes. But time has changed now, it is the age of user experience. So, even if you have good content, but your website is not looking good or readability is compromised you will lose the trust. So, without a 2nd thought, go for a premium WordPress themes only. I bought a couple of Premium Themes and using them on all my websites. My recommended WordPress themes are Affiliate Booster Theme, GeneratePress and Genesis Framework. I also use Thrive Architect Plugin to create custom homepage & landing pages.
  • Divi Theme From Elegant Themes: https://bit.ly/2P0J3GP
  • Genesis Framework: https://bit.ly/2pyHFAT
  • GeneratePress Theme: https://bit.ly/2XwGX3V
  • Astra Pro Theme: https://bit.ly/35bpD74
  • Schema Pro Theme from MyThemeShop: https://bit.ly/330GAzG

Tools & Plugins: To run a professionally looking blog that loads fast, has an amazing user interface you have to invest after a lot of quality tools & plugins. Last year I bought a couple of plugins and this year during Black Friday Sale, I have renewed them. A few of the awesome tools that you can buy right now is WP Rocket, Thrive Leads, Thrive Architect, Linkwhisper, WPCouponsAndDeals, AAWP Plugin for Amazon, etc. This list is huge, you can check out this website for more such products with amazing deals.

There are a few products where I have invested last year and got tremendous results so far. Many such amazing tools are there that will make your blogging life easier and if you find that will help, you must invest. Here are a few proofs of my investment for my blogging business during this year’s Black Friday Sale.

If you are working on Amazon affiliate websites, then you must use this amazing plugin named AAWP or Amazon Affiliate WordPress Plugin. With this plugin you can easily create tables, item boxes and many things without any efforts. I will write a separate review about this plugin by sharing everything I have experienced so far.

GeneratePress is the best WordPress theme for bloggers and there is no doubt about the popularity of this theme. I have renewed this theme license by paying a very nominal price. You can get a 25% discount now, as they are running Black Friday Sale. Click here to grab this deal.

This is another amazing investment I did last year. I tried many coupon plugins for WordPress in last few years. But I found this one simply amazing. This year, I have used this plugin for my Black Friday website. They are also running a promotion and you can get a 40% discount right now. Click Here to grab this deal.

4.Invest time in making friends (Networking)

So, you might be thinking that after spending $1000 we will be able to create a successful blog. But the reality is completely different. I was blogging silently for more than 9 years and I never get connected with anyone. In fact, I never helped someone as well.

And that was my biggest mistake in blogging. You can’t grow alone. It is exactly the same way you can’t fight any battle alone or live a happy life alone. You have to build a relationship & make good friends.

Many people think that networking in blogging means asking for some favor like link building, social share etc. No, these things are there but there has to be real relationship and selfless friendship. Then only you will be able to create a solid atmosphere to continue blogging with 100% motivation.

Last year, on 9th December 2018 when I started my facebook Group I hardly have any good friends in blogging. But now after 1 year, I can proudly say that I am able to make some amazing friends. In fact, that is my online family who is constantly helping me, motivating me and encouraging me in every possible way they can. Let me share a few of my amazing blogging buddies, without whom I would not be in a position to write this article sitting on the current scenario.

This list is huge & I am sorry not to include everyone’s name here. I just mentioned a few of my close ones who are always supporting me to do better day after day. I am thankful to GOD to have such an amazing group of friends.

So, starting that Facebook Group has been my investment so far in the blogging journey. So, make sure to connect with people, help others, make friends without any self. You will discover many good things about yourself gradually, find the motivation to do more. I think this is the best return one can expect from any investment.

5. Buy Blogs To Sell in Future

Yes, you always don’t have to build a blog from scratch. As I have mentioned earlier that blogging is a pure business now and if you understand how exactly this business runs then you can make a very good amount of money. And for that you don’t even create a blog every time.

Now a days many people are making blogs on good topics, but due to lack of time & knowledge they are not able to grow that website up to the right potential. In that case, you can think differently and buy those websites and work on them further. This is exactly like buying any property or Stocks or any other assets.

is it worth buying a blog
is it worth buying a blog

I wrote a detailed guide on this topic, whether you should buy a website in 2021 or not. You can check that article and think about a different kind of investment in your blogging career. In fact it is good to buy a blog with decent traffic & domain authority and then start working it. This way you can skip the initial challenges of increasing the Domain Authority of that website.

Conclusion: Is Investing In Blogging A Good Idea?

If you are worried about the future of blogging, then let me tell you that even if there is huge competition the demand for content is growing like crazy and so of good bloggers. Don’t just create a blog for experimenting, try to be a better blogger with time and share your actual knowledge & experience, which will help people to overcome their problems. That’s how blogging actually works all the time.

If you can plan your blogging career like this, then you must invest in the blogging business. But remember, you have to invest enough time first, followed by money. Don’t just spend huge money on creating a super-fast website with amazing interface or design. If you don’t know what to write or share, it’s a waste of your money.

In the end, people want to read something, looking for some solutions to their problems online. So, help people by answering their questions and problems through your blog. Gradually you will be able to find your blog growing, audience growing and you will find the true purpose/motive for investing in your blog.

Feel free to share your thoughts and feedback about this article by writing a comment below. And also share this article on social media, if you find this worth sharing. Thanks for reading 🙂

Author Profile

Santanu Debnath
Santanu Debnath
I'm Santanu Debnath. I share blogging tips, Affiliate marketing guide & tutorials on WordPress, SEO, Speed optimization, blogging tools on my website to help beginners. You can follow me on social medial to stay updated with all upcoming articles.
invest in blogging

2 thoughts on “Where To Invest in Blogging To Be A Professional Blogger in 2021?”

  1. Hi…

    Awesome post, dear Santanu bhai. I really loved it. The way you have expressed all the points is quite interesting and highly informative. I do agree that to become a successful blogger one must invest in the blogging tools and layout. Yes guys it is the user experience era. And thanks for the kind mention bro!!

    regards
    SANTOSH GAIROLA

    Reply

Leave a Comment

559 Shares
Share via
Copy link
Powered by Social Snap